Email Marketing And Message Goals
You need to set goals for your email marketing, which may include some of the following:
• Sell books and share other author’s books
• Communicate and build reader rapport
• Broadcast special offers
• Announce book competitions
• Entertain with snippets of your book
• Share writing research and inspiration
Each email will have a goal. For example, if you are joining a cross-promotion giveaway and should tell your subscribers about the competition, the goal will be to announce that you’ve joined a book bundle giveaway.
Later, when you have lots of subscribers on your list, and you want to ask them to review your book or review another author’s book, the goal will be seeking reviews so you’ll make a request for reviewers to come forward.
So, you see how each email has a goal. Rather than random waffle just because you think you should email because it’s that “time of the month” when they’re due a newsletter.
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